Assistant Athletic Director, Marketing & Fan Engagement
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Job Number: 496787
Type: Full-time
Campus: York Hill - Hamden, CT
Categories: Staff
| Overview: |
Quinnipiac University invites applications for the Assistant Athletic Director, Marketing & Fan Engagement will work with the marketing and strategic partnership team to navigate the fast-paced environment of athletic marketing to help build the Quinnipiac Athletics brand. This position will work to support the marketing efforts of Quinnipiac’s intercollegiate athletic programs.
Reporting to the Senior Associate Athletic Director for Marketing & Strategic Partnerships, the Assistant Athletic Director will play a key role in promoting Quinnipiac’s 21 Division I intercollegiate athletic programs. You’ll develop and implement innovative marketing strategies, enhance the fan experience, and engage students, alumni, and the greater community in support of Bobcat Athletics.
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| About Quinnipiac: |
Quinnipiac University is a private, coeducational institution located 90 minutes north of New York City and two hours from Boston. The university currently has an enrollment of 9,000 students in more than 130 degree programs through its Schools of Business, Communications, Education, Computing, and Engineering, Health Sciences, Law, Medicine, Nursing, and the College of Arts and Sciences. Our 21 Division I teams have achieved remarkable success, boasting multiple conference titles. This includes a 2023 NCAA National Championship win in ice hockey, a three-time defending national champion women's rugby team, and a trip to the Sweet 16 for our women's basketball team. The Quinnipiac University Poll is nationally recognized as a leader in public opinion research, and the university is consistently recognized by U.S. News & World Report and Princeton Review's "The Best 388 Colleges." The university is in the midst of program expansion and renewal for both traditional and adult learners, attraction of diverse communities, development of innovative corporate partnerships, and construction of an ambitious set of capital projects. For more information, please visit qu.edu. Connect with Quinnipiac on Facebook, Instagram, YouTube, TikTok and X. |
| Responsibilities: |
- Develop and direct the annual marketing/ promotional campaigns focused to promote attendance and ticket sales at home athletic sporting events, with a primary focus on hockey and basketball.
- Fulfill corporate sponsorship components that will enhance our game presentation and community partnerships.
- Assist box office with group sales initiatives and ticket-driven promotions.
- Create and implement the overall advertising plan, paid social campaign, and branding efforts; work directly with our Ad Agency and QU MarCom Department.
- Serve as primary point person working with Office of Student Affairs to increase student involvement and participation in Athletic events. Design effective on-campus marketing initiatives to increase student attendance.
- Develop student promotions, giveaways, in-game contests to increase game-day experience.
- Direct oversight of Athletic spirit groups- ie, Pep Band, IceCats, Sideline Cheer.
- Coordinate with Athletic Communications to utilize social media platforms to engage fans/students.
- Establish special events, coordinate game day promotional activities; coordinate community and on-campus events to support our ticket marketing and promotional initiatives.
- Work in compliance with all NCAA, MAAC Conference, and ECAC Conference rules and regulations.
- Other duties as assigned
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| Education Requirements: |
- Bachelor's degree is required
- Master's degree is preferred
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| Qualifications: |
- A minimum of 2 years experience in sports marketing and event management at the collegiate level developing and executing marketing plans and in-game promotions
- Experience at a NCAA Division I institution or professional sports organization is highly desired
- Significant skill in the use of computer software and social media platforms
- An understanding of NCAA rules and regulations
- Demonstrated organizational and creative skills
- Ability to thrive in a fast-paced, team-oriented environment
- Proven ability to collaborate effectively with individuals from varied backgrounds
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| Special Instructions to Applicants: |
TO APPLY:
Applications must be submitted electronically and include a resume, a cover letter detailing how your experience aligns with the position requirements, demonstrated commitment to intentional leadership that values individuals of all backgrounds and experiences, and contact information for three references.
We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.
Quinnipiac University is an equal opportunity employer and encourages applications from individuals of all backgrounds and experiences. We are committed to fostering an inclusive and respectful community. |
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