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Social Media and Community Engagement Specialist

Apply now Back to search results Job Number: 494008
Type: Full-time
Campus: Mount Carmel - Hamden, CT
Categories: Staff

Overview:

Quinnipiac University invites applications for a Social Media and Community Engagement Specialist leads the management, creation and execution of Quinnipiac’s social media and community engagement initiatives with an exclusive concentration on strategies and content for Enrollment Management. The position is responsible for ensuring a strong, engaging, and consistent presence on all relevant platforms while continuously identifying ways to enhance performance in pursuit of enrollment goals. This role also includes a strong focus on building communities with prospective and incoming students by becoming an advocate of QU in social media and community spaces, engaging in dialogues and answering questions where appropriate.

 

Within Enrollment Management, the Enrollment Marketing team is responsible for the planning, development, and execution of marketing strategies and tactics to attract and engage prospective students at each stage of the student journey on their path to enrolling at a Quinnipiac University.

About Quinnipiac: Quinnipiac is a private, coeducational, nonsectarian institution located 90 minutes north of New York City and two hours from Boston. The university enrolls 7,000 full-time undergraduate and 3,000 graduate and part-time students in 100 degree programs through its Schools of Business, Communications, Education, Engineering, Health Sciences, Law, Medicine, Nursing and College of Arts and Sciences. Quinnipiac consistently ranks among the top regional universities in the North in U.S. News & World Report's America's Best Colleges issue. Quinnipiac also is recognized in Princeton Review's The Best 380 Colleges. Quinnipiac has been named a Great College to Work For as determined by a comprehensive industry survey. For more information, please visit www.qu.edu. An education at Quinnipiac embodies the University's commitment to preparing graduates for 21st century careers and citizenship, creating an inclusive, excellence-driven community, nurturing and positively impacting internal, local and global communities and fostering lifelong connections and success. The University believes in educating a diverse student body to become valued and contributing members of their communities through vital and purposeful educational programs. Students engage with real-world issues through practice and considering different perspectives. The University's innovative curriculum further prepares undergraduate and graduate students to understand their roles and responsibilities as members of the Quinnipiac community as well as the larger national and global communities.
Responsibilities:
  • Manages presence on social networking sites including Facebook, Twitter, LinkedIn, Instagram, TikTok and other similar community sites, seeding content into applications as needed
  • Drives engagement in social media and community spaces with active and consistent responses to questions, and by encouraging conversation
  • Maintains editorial calendar within selected technology platform, which includes ongoing coordination with partners, inputting content, editing, publishing and reporting
  • Develop, write and execute content according to social strategies. Strong writing that inspires engagement via social is a must
  • Work with in-house creative partners to develop appropriate content assets that align with enrollment goals
  • Maintain and develop relevant digital content for technology in the Quinnipiac’s Visitor Center and campus tours
  • Develop and distribute metrics reporting on content performance and engagement across all channels
  • Performs other related duties as assigned or required
Education Requirements:
  • Bachelor's degree required
Qualifications:
  • 1-2 years of experience and in-depth knowledge and understanding of social media platforms and their respective users how they can be utilized to accomplish marketing and sales objectives
  • Excellent writing, editing, and communication skills with knowledge of grammar and style guidelines
  • Effective storyteller capable of capturing an organization's voice and leveraging brand narrative strategy to accomplish goals
  • Strong project management, collaboration, and organizational skills
  • A passion for creating sharable social content
  • Resourceful, creative and with the ability to connect people and stimulate lively / engaging discussions
  • A data-driven mindset and passion for learning new things
  • Ability to work effectively both independently as in collaboration with team members and external stakeholders
  • Stellar attention to detail
  • Demonstrated ability to work with diverse populations and a commitment to diversity and inclusion
Special Instructions to Applicants: TO APPLY:

Applications must be submitted electronically and include a resume, cover letter addressing how your experience supports the requirements of this position and Quinnipiac's commitment to diversity and inclusion, and contact information for three references on the application form.

Quinnipiac University has a strong commitment to the principles and practices of diversity and inclusion throughout the University community and welcomes candidates who enhance that diversity.

We offer a comprehensive benefits package for full-time faculty and staff which includes tuition remission and a culture that is inclusive and driven by excellence.

COVID-19 Vaccination Requirement: Please note that the university has a COVID-19 vaccination requirement. For more information, please visit www.qu.edu/health-wellness-and-safety/covid-19-resources/

Quinnipiac University is an Equal Opportunity Employer.

Advertised: Eastern Daylight Time
Applications close:

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